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Partner Profile: EQ, Premium Organic Sun Care

WP
WPST Editorial
Staff Writer
Published
6 Aug 2026
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EQ is helping keep competitors protected at the Alaïa Surf Challenge with its certified organic sunscreen while contributing premium products to the event prize pool. Built for surfers and other outdoor athletes, the French brand combines high-performance sun protection with an environmental focus.

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Behind every surf event is a group of brands that help make it happen.

For the Alaïa Surf Challenge, one of those brands is EQ, a French company that has built its reputation around premium organic sun protection for surfers and outdoor athletes.

Throughout the event, EQ is supplying certified organic sunscreen for competitors, officials and event staff. The company has also contributed a selection of premium products to the competition prize pool.

Designed for long days outdoors, EQ's sunscreen range is manufactured in France using ingredients of natural origin. Every product is certified organic and formulated with 100% mineral UV filters, providing high and very high protection against UVA and UVB rays while remaining suitable for sensitive skin.

The products are water-resistant, making them well-suited to surfing, while their mineral formulations are harmless to coral reefs. It is an approach that reflects EQ's belief that high-performance sun protection should also respect the environment.

Although best known in surfing circles, EQ's products are also used by paddlers, sailors and other athletes who spend extended periods outdoors and need reliable protection from the sun.

As a supporting partner of the Alaïa Surf Challenge, EQ's contribution extends beyond the lineup. By helping protect athletes throughout the event and adding quality products to the prize pool, the brand is playing an important role in the opening stop of the Wavepool Surf Tour.

The Wavepool Surf Tour thanks EQ for its support of the Alaïa Surf Challenge.

Learn more about EQ and its range of certified organic sun protection products at EQ.

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